There’s a lot that goes into writing up and crafting a great real estate listing. For many buyers, the MLS listing is the initial, make-or-break interaction they have with your home. If they don’t like something right off the bat, you are probably done for. Although it may seem this way, the secrets to a great listing aren’t a matter of black magic. There is a reliable, trustworthy formula for success when listing a home, but let’s not concern ourselves with that right now. Let’s talk about the listing mistakes that are turning off your potential buyers, thus keeping them from even requesting a drive-by. Some of these may shock and surprise you.

Mistake #1: Your description doesn’t cut the mustard.

A lifeless, bland description of your home (or, worst of all, none whatsoever) is a huge landmine in a home listing. The listing description is your opportunity to really showcase what makes your home special. Do you have a large, lush lawn that your kids love to play on? Include that in the listing. On the other hand, if you live close to an urban center, spotlight how little of a walk there is between your abode and local hotspots. Work with your agent to identify what makes your property shine. 

Mistake #2: Your photos aren't up to snuff.

You might think that your iPhone X takes some sick shots, but doesn’t get confused - phone snaps are no substitute for actual professional photos. You have undoubtedly seen a few tragic listings where you catch the agent’s reflection in a mirror. That’s just a rookie move. Spend a few bucks and let someone who specializes in interiors show your home off in its best light. If your agent doesn’t go this route by themselves, make sure you insist on it. 

Mistake #3: Your listing price is too high.

This comes up on every single “don’t do this when selling your home” listicle, and sellers insist on doing it anyway. Your home is only worth whatever someone is willing to pay for it, which seldom equates with sentimental value. If you price your home too high, it will undoubtedly languish on the market, losing its “newly listed!” varnish and leading prospective buyers to think you are desperate. Price cuts over time do nothing but put buyers in the mindset that your house is undesirable. Price it right the first time. If you are in a desirable neighborhood, this one step alone will likely lead to a sale within thirty days.