Listing Agents, And Why You Really (Really!) Need One

It’s the question that plagues sellers: Do I need a listing agent? They worry that the answer will almost certainly have a tremendous impact on their real estate odyssey… and their concerns are justified. Sellers who opt for agent representation versus going solo and selling by owner (FSBO) ultimately get more money for their homes, in addition to suffering a lot fewer hassles to get there. Whether they are eager to save on commissions, or are simply swept away by the “do it yourself” spirit, approximately 9% of sellers will go FSBO. There’s a reason that the vast majority of folks putting their homes on the market call an agent - actually, there are several reasons.

While selling your home can certainly be exciting, it is pretty much always a stressful proposition under even the best of circumstances. Staging, decluttering, endlessly running out the door with a moment’s notice that the house is being shown, getting ready to move… it’s overwhelming. Add to that the fact that your average home seller simply doesn’t have the education or industry know-how to adequately handle and negotiate a tremendous business transaction or to safeguard their legal interest, and hiring a pro makes a lot of sense.

Agents are also experienced, with all the associated benefits. From buyers with endless questions to befuddling offers, a real estate pro has seen it all and can handle things with grace and aplomb. Are you ready to formulate your own marketing plan, handle negotiations solo, and then face down mountains of paperwork? A local listing agent knows your neighborhood, has quick access to the comps (all the better to strategically price your home), and knows how to find buyers who want what you’re offering. This is in addition to the fact that real estate agents are, by profession, star networkers: they know the people who are representing the buyers you want. From the moment the “for sale” sign hits your front yard to the last handshake at the closing table, you have peace of mind in knowing that someone else is working with you and for you to keep things moving in the right direction.

If you are a seller pondering whether you need a listing agent, ask yourself if you can truly afford to go it alone.